In this presentation, I tell the story of our company through the lens of brand dominance. The presentation includes three modules. First, I demonstrate the magnitude of brand dominance we achieved and the pathway to its accomplishment. I break the brand down into three iterations and the triggers for each. I review the metrics that […]
Author: Steve Freishtat
Building a Dominant Brand
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Conscious Leadership
In this presentation, I share my journey. I journey from being a traditional shareholder-oriented capitalist to a destination of conscious leadership. In the presentation, I define conscious leadership, conduct a sample group meditation, and review the science and research behind the link between contemplative practice (mindful meditation) and effective leadership. The presentation draws from a […]
Conscious Leadership
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Brand Strength and Authenticity
I recently had the privilege of presenting to a private company. My subject was ‘Building a Dominant Brand in a Competitive Marketplace.’ I intended to, based on my experience, share my journey and then my beliefs and convictions about brand dominance. When presenting to management and leadership teams, I am often impressed with the depth […]
Collectivism, Relationalism, and Individualism in the Workplace
I recently read two books that caused me to reconsider the value of ‘individualism’ in the workplace. The books are “Morality: Restoring the Common Good in Divided Times” by Rabbi Jonathan Sacks and “The Second Mountain: The Quest for a Moral Life” by New York Times columnist David Brooks. Each is referenced by the other […]
Pricing, Implementations, and Rules
After twelve years of reliable use, I decided to replace my track car. Safety and sustainability were my primary motives. In taking myself through the process, a past management influence that I think about from time to time came to mind. Peter W. Schutz was the CEO of Porsche AG between 1981 and 1987. After […]
Organizational Conflict
November 17, 2020 Steve Freishtat Business In prior articles, I shared my experience when providing for a qualified individuality that allowed emerging self-organization within my company. That individuality (within boundaries) resulted in more authenticity – and this authenticity and the resultant engagement, morale, and creativity served the company well. An effect of more individuality within […]
Organizational Rules and Values
Rules vs Values In a presentation I attended in 2017, the speaker advocated for scripting behaviors and managing by ‘rules’ for employees in our companies. Based on the testimonials and stated results, it was a convincing presentation. The speaker cited many examples of successful companies that rigorously commit to rules-based scripting, direct instruction, and behavior […]
Higher Purpose in the Workplace
In 1996 I read Daniel Goleman’s book, ‘Emotional Intelligence.’ And while emotional intelligence or ‘EQ’ has made its way into the lexicon of business today, at the time of its publication in 1995, it was groundbreaking and unique. Self-awareness, self-regulation, empathy, and relationships, it turns out, could be more critical to success in leading our […]
